Question 1

What is the difference between an interior designer and an interior decorator?

Accepted Answer

An interior decorator is generally someone who enhances a space, such as a house or shop, through the use of décor. Interior decorators often have strong skills and hands-on experience, but there is no formal educational requirement to enter the field. Their work might involve selecting curtains, furniture, carpets, tiles, and fittings to create a cohesive look.

An interior designer, however, takes on a more complex role that goes beyond decoration. Interior designers are involved in the preparation of fully documented construction plans, obtaining council and authority approvals, and coordinating mechanical, electrical, and plumbing elements on a site. Their work can range from small residential projects to large-scale designs, such as airports or shopping centers. A professional interior designer typically holds a recognized college or university degree in interior design, or even a postgraduate degree in architecture.

Question 2

Within the interior design field, what other extra services can you provide or advise a small business operator who wants to start the design process?"

Accepted Answer

By leveraging the expertise of other professions, we provide our clients with a unique end-to-end design solution that is exclusive to HRID. This approach ensures that our clients don't have to search for additional professionals on their own. We integrate various professional disciplines to deliver a cohesive and comprehensive design experience, working together to benefit our clients.

Question 3

I have a business, and I am looking to grow it from two or more outlets. Where do I start?"

Accepted Answer

For over a decade, we have collaborated with professionals who specialize in franchise strategy and align with our design approach. If you're considering replicating and franchising your business, our experts will evaluate your model against specific criteria. This includes demonstrating a proven track record of profitability and a loyal customer base. With this information, our team will help you grow your business effectively, elevating your business model and brand to the next level.

Question 4

My business is unique, so how will you be able to fully understand my objectives?"

Accepted Answer

We will collaborate closely with you and our experts to thoroughly understand and achieve your business objectives. Our process involves sorting out all the details of your business and analyzing the target market to identify available opportunities. Leveraging our expertise, we know what it takes to help business owners achieve success with their brand.

Question 5

I know what I want out of my business and understand about franchising strategies. However, finding the right site for my business is hard and too risky. How can you facilitate selecting the right site?"

Accepted Answer

At HRID, we’ve partnered with some of Australia’s largest brands and numerous emerging small retail businesses. Our team includes experts with over 20 years of experience in strategy, analysis, data, and site mapping. Selecting the right site for a client involves more than just intuition and research; it requires a scientific approach.

Instead of relying on gut feelings or advice from leasing brokers, which can lead to costly mistakes, we employ a data-driven method to accurately identify the best location. Our approach ensures that you make informed decisions and select the optimal site for your business.

Question 6

But how is it possible to choose a site that is right for my business without that gut feeling?

Accepted Answer

With the wealth of data available today, we provide a comprehensive site analysis with accurate information to help you make the most effective business decisions. Our expert partners are highly skilled in interpreting raw data, ensuring that the insights they provide are relevant to your needs. This enables us to maximize the potential of the site, enhance your business, and identify the best location to add exceptional value.

Question 7

So what is the first thing I need do to make this happen?

Accepted Answer

Our strategy begins with understanding the type of business you will offer your customers. Next, our experts will present strategic business solutions tailored to your brand and service. This process involves no brainstorming or guesswork; instead, it relies on a scientific approach that includes network planning, local area marketing, and more. We focus on identifying unique opportunities specifically aligned with your brand and service.

Once we have pinpointed the ideal location, we will proceed with lease negotiations and site selection, ensuring that everything aligns with the site analytics.

Question 8

Once I have the right location for my business, what do I do next?"

Accepted Answer

The next stage is to secure the right lease space for your business. Our leasing broker, or one of your choosing, will help you find the ideal rental property. Using their expertise, they will negotiate the most competitive rental price and provide guidance on current market conditions. They will work to ensure you get the best value and that the lease agreement remains competitive throughout its term.

Question 9

During the initial lease phase of the project, does HRID get involved?"

Accepted Answer

We will help you thoroughly evaluate the space, its facilities, and its suitability for your business before finalizing and signing any lease agreement. If the lease terms are favorable and the location is ideal, we will create a preliminary computer-generated floor plan to assess whether the space meets your needs.

Question 10

When can I commission HRID to start the design process?

Accepted Answer

Once the lease is signed and the space has been thoroughly inspected, we will begin the design process. Using our strategic, brand-centric approach, we will work creatively to develop an interior design that aligns with your brand and enhances your business. Our interior design service is designed to give your business the best chance to succeed and thrive.

Question 11

What do I need to consider when developing my brand so that my business has a high chance of success?

Accepted Answer

Brand identity extends far beyond just a logo. To ensure your business's success, it’s crucial to consider every aspect of your brand's development and design. This includes the visual appearance, the tactile experience, the scent, the sound, and even the taste associated with your business. These elements are critical to creating a successful brand. When combined with exceptional customer service, they contribute to a profitable business model.

Ultimately, the first impression your business makes on customers will influence their decision to return. A strong brand identity, paired with outstanding service, can significantly impact your business’s growth and success, as customers play a vital role in building and sustaining your brand.

Question 12

There are lots of designers who have provided great designs, but I have noticed that some businesses have closed after a year or two. Why is that?"

Accepted Answer

Many impressive designs may look great initially but can lead to business closures within a few years if not designed with the right approach. While they may appear trendy for the first 12 months, they often fail to be profitable because the designer didn't fully grasp the client's brand strategy or service.

At HRID, our goal is to ensure that our designs enhance, rather than detract from, your brand and service. With our proven track record and extensive experience, we have helped numerous businesses exceed their expectations and achieve significant profitability.

Question 13

Is the role of an interior designer a simple one, like interior decorating?"

Accepted Answer

Although interior design services might seem straightforward, they can be quite complex when executed properly. The success of your project depends on factors such as execution, scale, and budget. Our approach starts with listening to your “wants and needs” without imposing our own preferences or "ego". We focus on identifying your key objectives and goals to discover the best design solution that provides a “wow” factor while fitting within your budget and project timeline.

If the project presents new challenges for us, we leverage our eagerness to learn from your experience and build a new network. We will ask numerous questions to gain valuable insights, as we know you are keen to share your knowledge and expertise. Once we have thoroughly understood your business, we can begin the design process.

Question 14

What makes HRID stand out from the rest?

Accepted Answer

While many competitors showcase charisma and impressive websites through captivating photography, what sets us apart is the thorough groundwork we conduct before starting any project. This preparation ensures that our projects commence smoothly and often finish two to three weeks ahead of schedule. Our practical intelligence and technical expertise in design and construction have consistently saved our clients thousands of dollars.

Question 15

Do you involve your clients in the creative process?

Accepted Answer

Absolutely! At HRID, we believe in cultivating creativity by actively including clients as creative collaborators. We value your participation in developing new ideas, as you are essential to the creative process. As a result, we don’t adhere to a specific style; instead, each project is approached with fresh, authentic ideas tailored to its unique brief.

Question 16

When do clients typically return for a rollout?

Accepted Answer

Clients usually come back to us once their business has achieved profitability and they are ready to scale up by franchising their successful model. This process involves not only design and project coordination but also establishing comprehensive standards and details for interior rollouts.

Our design and drawing packages are recognized as industry benchmarks, offering more than just aesthetic appeal. They are detailed and divided into four distinct packages. Our commitment to service is of the highest standard, guiding you from start to finish to ensure your business or franchise is executed correctly. This foundational work is crucial for building a valuable network, maximizing your business’s worth if and when you decide to exit.

Question 17

Do you handle council approvals and similar processes?

Accepted Answer

Yes, we manage all necessary approvals, including council and private certification (PCA). For many years, we have partnered with leading certification companies across Australia and New Zealand.

We work closely with private certifiers to ensure our designs comply with the latest updates to the National Construction Code (NCC) and meet the requirements of the Building Code of Australia (BCA). Our trusted partners have established a strong reputation in building certification, disability access, and energy assessment.

Question 18

What areas do you focus on for design approvals?

Accepted Answer

We generally have our PCA (Private Certifier) focus on several key areas during the design and approval process, including:
 • Preliminary Design Review
 • Building Permit Issuance
 • National Certification
 • BCA Compliance & Fire Safety Upgrade Report
 • Section J6 Compliance
 • Energy Consultancy

Our PCA consultants provide expert advice and evaluate our construction plans to ensure they meet the Building Code of Australia (BCA). They may also offer Access Consultancy services to ensure that once the interior space is open to the public, it complies with the Disability Discrimination Act (DDA).

Question 19

Do you work closely with project managers?

Accepted Answer

Yes, we do. For value and a smooth construction process, we partner with top project managers who operate on an "open book" policy. This means their cost breakdowns are transparent and available for both our clients and HRID to review at any time.

We thoroughly evaluate all tender costs, and no variations are approved without the client's review and written consent. Our team will assist you throughout every step of the process, ensuring you have peace of mind and full oversight.

Question 20

Are there any limitations on where your project manager can be during the construction phase?

Accepted Answer

Regardless of whether your project is located in Australia or New Zealand, a dedicated project manager will be assigned to your job. They will oversee and follow up on our interior design plans, conduct comprehensive site audits, and take measurements to ensure accuracy. This meticulous approach helps prevent issues during the final installation and handover. Our project managers coordinate the construction program from start to finish, working closely with you and HRID to ensure the project is delivered on time and within budget.

Question 21

What type of construction do your project managers mainly focus on?

Accepted Answer

Our project managers handle all types of construction, with a primary focus on retail shop fit-outs and commercial spaces. They provide a detailed timeline and keep clients updated with weekly comprehensive reports. They also coordinate structural engineer reports, hydraulic designs, and local council approvals.

At the project’s conclusion, HRID will fill out all the paperwork, but they will arrange for the final occupational certificate and OH&S permits required by local councils.

Question 22

Why do I need an interior designer if my builder/shopfitter provides their own in-house designers for free?

Accepted Answer

As the saying goes, "nothing is free." While it may seem like you’re getting interior design services at no additional cost, these services are often included in the total bill at a premium. For transparency and an open-book policy, it’s best to let the builder/shopfitter handle the construction costs while having an independent interior designer who focuses on protecting and advocating for your interests. This ensures your design needs are met without any hidden costs or compromises.

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